A Random Walk Down Wall Street

CFA Institute Magazine

The stock market has become an attractive investment destination for many investors, and the stock market has grown significantly over the years. But many investors are afraid to invest in the stock market because of the volatility seen in the stock market. Risks are often made by investors in a large stock market and there are fears among investors about the loss of hard-earned money. However, investors who find in the stock market are high, investors need to bear the same amount of risk and also, investors must be confident in the investment method, which they choose to ensure maximum return. This study was conducted to understand the various factors that affect their investment decision as well as the various factors that affect different stages of investment. This also identifies a source of investor awareness regarding the stock market. The list of questions and personal interviews with investors is designed to understand the point of view, behaviour, and attitudes of investors and their level of awareness. It was because many factors influenced the investor's decision such as risk discovery, tax benefits, maturity, monetization, and key security. But many investors believe that the return is the most important factor influencing their decision. A very large number of investors prefer to invest in stocks compared to combined and outgoing investments. Therefore, this study attempted to study the behaviour of investors about the stock market.

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